What Is The Purpose Of Your Video?

On the other end of the phone is a very smart, intelligent marketing leader for a corporation.  “I really need a video as soon as possible.”

Me: “What’s the purpose of the video?”

Silence, and then….”Um what do you mean, ‘the purpose?’  It’s a marketing video is that what you mean?”

All videos should have a purpose just like every message a company puts out has a purpose.   Read the Rest of the story in my Post on LinkedIn. 

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  1. […] W. (2015). What Is the Purpose of Your Video?. [online] WalterBiscardi.com. Available at: http://walterbiscardi.com/what-is-the-purpose-of-your-video/?doing_wp_cron=1455912046.08330106735229… [Accessed 29 Dec. […]

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