One of the most fun projects to be a part of ever! I was fortunate to be asked to help re-invent the look of Food Network’s Good Eats. Alton Brown and I collaborated on a series of original animations for Seasons 9 - 12 to help illustrate history and some science in entertaining ways. I also helped transition the series to high definition and provided all HD Post services including Editorial, Color Grading and Animation. I was proud to be called Alton’s “Super Geek” in the Behind the Eats episode. Yes, it was just as much fun as you could imagine to be a part of this amazing series.

Producer, Storyboard, Animator, Editor, Colorist

There's no better way to tell the story of brands and companies than to get out there and meet people. Real, face to face, authentic social media.

Sometimes I go all over the country with my trusty camera backpack and GoPro VLOG rig. Other times, I use a mix of ‘small’ or ‘big’ crews depending on the needs of the stories.

The stories that come from often unscripted projects have yielded tremendous ROI in the millions of dollars because they feel very real and authentic. Not commercial advertisements.

Outdoor365 is a digital streaming startup at the intersection of Netflix and Masterclass. The platform is a Multi-Channel, Subscription Video On Demand hybrid service (SVOD/AVOD/E-Learning) focused on outdoor activities edutainment, with diversified audience engagement and real-life integration at its core.

As CCO I oversaw the development of all aspects of the product branding. Drawing inspiration from iconic logos like Nike, Apple and IBM that have barely changed I wanted ensure we developed iconic branding that would work today and 50 years from now. Working directly with the Senior Art Director and Graphic Designer, whom I hired specifically because of their outstanding brand work, you can see the guidebook panels, they delivered on that concept. A logo, fonts and tag line that can will work in any generation.

High Road Craft Brands was entering the very crowded frozen foods section of Walmart for the first time. The company needed a bold and bright introduction to capture the shoppers attention.

I created this campaign to be featured in social and some OOH to capture the essence of the bold flavors that awaited their taste buds. This was part of the “Take the High Road Campaign” that included activations in stores across America as part of a successful kickoff to the retailer experience.

These are just a few of the many stories I’ve generated primarily for social media accounts across Facebook, Instagram and TikTok. Wherever possible, I look to create authentic moments and stories, often with the phone to share stories in almost realtime with our audience

Long-form media creation through documentaries and docu-reality programming have always been my favorite form of storytelling.

Starting with the blank canvas and often no knowledge of the subject matter, I take on the role of the audience to find the real story.

Talking and listening to real people through interviews and spending time both on and off camera is my strength as a producer and filmmaker. I tend to get stories and information that most others miss, simply because I listen. Then follow up. Then listen some more.

Being genuinely interested in people and what they have to say goes a long way towards getting all of the information. Then having the wherewithal to comb through endless transcripts and many hours of editing to craft the story into its final form is the end reward.

DragonCon is the second-largest Pop Culture Con in the United States with ComicCon in San Diego being number one. Every Labor Day weekend, pop-culture and cosplay fans gather in Atlanta to celebrate all things movies, sci-fi, comics, television, music and more.

In 2019, with over 85,000 attendees expected, I designed an experiential event to introduce the new Wallop! ice cream snack. With a comic style graphic design, the product packaging played well with the cosplay embraced by so many attendees.

After securing a prime location for our experiential activation, I developed this teaser campaign across our social channels placing the product into scenes from recent and popular films and shows. I also targeted some of the more popular stars making appearances to catch their attention and entice them to stop by and try the ice cream for themselves.

The teaser and our location at the event had their intended effect introducing the Wallop! to the 85,000 attendees and creating a wealth of content for the weeks that followed.

The vertical images appeared on Instagram, the horizontal images on Facebook, Twitter and LinkedIn.

Photography has been a love all the way back to high school and my Canon AE-1 camera. Today I continue that work with a Fuji X-T3 with XF 16-55mm lens. Of course, I have the silver version which looks very similar to that classic AE-1.

As Executive Creative Director at High Road Craft Ice Cream, I built out a small photo studio in a former printer closet to allow for absolute lighting control. With this small 8 by 10-foot room, I was able to create a new line of culinary images that invoked both sophistication and fun.

A podcast is a talkshow and a talkshow is a podcast.

When I arrived at The Mullings Group, “Careers On The Line” was a weekly, audio-only podcast with video used simply to create teases for a LinkedIn audience. I redeveloped Careers On The Line as a video show in addition to the audio podcast for a wider audience reach.

I repeated the podcast success developing Minus Twenty as a vehicle to raise the social and industry profile of High Road Craft Brands CEO, Keith Schroeder. this weekly podcast highlighted Keith’s business and culinary acumen. Beyond the audio, each episode is filmed multi-camera style and released on YouTube allowing the podcast to be both an audio and talk show experience. The podcast is featured on Apple Podcasts, Google Podcasts, Spotify, iHeartRadio, Stitcher, TuneIn and more.

Creating original series from scratch or helping others to take their concept and produce them is one of my strongest abilities. Not only to strategize and design the creative, but to put together a solid production plan to execute the design from script to delivery

My roles for these series include: Creator, Producer, Director, Writer, 2nd Camera, Graphics, Post Supervisor, Editor and Colorist. Drop me a line if you’d like to know my role for a specific project.

These series are my creations: Southern Scoops, Ice Cream Nation, We Are, Parties by Number, Tree Brothers.

One of the most difficult projects I have ever produced and we produced this from concept to completion in just two weeks.

The task was to present a message that ‘it’s ok to have difficult discussions’ on race and social inequality framed around the 50th Anniversary of the assassination of Dr. Martin Luther King Jr. I interviewed over a dozen employees in Atlanta and Memphis and also met with the staff of the National Civil Rights Museum. What followed was a very frank and sometimes raw discussion that shows there are still wounds that need to be healed in America today.

The MLK 50 video garnered over 27,000 views in less than 10 days on Facebook, shattering the most views by any Georgia-Pacific video. The project sparked a new series of internal live streaming conversations on what GP as a company can do to better racial and social inequality in their local communities.

Creative Director, Director, Producer, Writer

Delivering storylines in as little at 15 seconds is a creative challenge. Here’s a collection of spots I’ve both created and collaborated on for a national and international audience.

#GetWalloped is the latest campaign to elevate this novelty product from High Road Craft Brands.

The product features super premium ice cream wrapped in cookie dough and surrounded by a chocolate shell. While that sounds, and IS, absolutely delicious, there’s a confusion from the consumer as to what exactly IS a Wallop?

We have dual concepts running with this campaign. One in which a Wallop smashes through the screen unexpectedly. Another in which we’ll spoof various cartoon and pop culture icons to reveal what’s inside the Wallop.

Here you’ll see one spot inspired by anime Ninja sword fighting and the introduction of Wallops at the annual Dragon Con convention in Atlanta.

I led the creative on these spots which were created with Videography, Photography, Photoshop, DaVinci Resolve and After Effects. I love the flexibility of the GoPro VLOG rig for those authentic reactions with the general public.

High Road Craft Brands has built a reputation among fans, chefs and restaurants for delivering handcrafted, vat pasteurized ice cream featuring 16% butterfat that creates a unique dessert experience.

With the launch of a new ice cream experience at Whole Foods Market it was time to finally showcase the story of how High Road does what they do.

Unlike most ice cream manufacturers, all ingredients for High Road ice cream are made in-house, in the onsite commissary kitchen.

“So if our ice cream has pralined pecans, shortbread cookies, strawberry jam or chocolate ganache, all of those things are made in-house by our team of chefs. And I think that's really a differentiator in the market, not to mention the pride we take in what we do, knowing that we’re making a higher quality product for the consumer,” said Christian Rodriguez, VP of Commercialization.

It’s that handcrafted nature that shines in these two presentations. The first was created specifically for Whole Foods Market in support of the new ice cream treat launch. The second variant removes the Whole Foods reference both for social and sales uses.

Filmed almost entirely on a Fuji X-T3 camera at 4k 60 while edited in 1080p 24.

A ‘moving the needle’ campaign to create storylines vs. reactionary storylines to form connections with the consumer through employees.

Combined Americana with modern digital storytelling to show that Georgia-Pacific is more than just a brand. They’re proud to be over 30,000 great people, making great products in communities all across this great land. Join us on “We Are” as we travel the highways and byways to introduce you some of these amazing people and their hometowns.

Series Creator, Creative Director, Director, Producer, Camera, Writer, Graphics, Co-Editor.

Strategized and executed this ‘moving the needle’ campaign to help counter negative perceptions due to timber related operations and manufacturing operations by Georgia Pacific. These very simple spots are designed as digital roll-ins to be targeted geographically to connect the consumer with the sustainability practices in place at GP Operations nationwide.

Creative Director, Director, Producer, Writer.

High Road Craft Ice Cream was born out of a desire to 'Take The High Road' at a pivotal point in Keith Schroeder's professional career.

Keith and Nicki Schroeder are not your typical Founders so what follows is not your typical 'Founders Story.' To get the full story we had to join them in the kitchen, the grocery store and at the grill.

Filmed primarily with a GoPro allowing me to capture the story in real-time, on the fly as we went shopping and then back to the house. I honestly had no idea what we were going to do that day other than I wanted Keith and Nicki to cook in their kitchen.

Dr. David Muller is what Joe Mullings calls "The Godfather of Ophthamology" but his career path wasn't always clear. Cab driver, construction and other jobs led David back to school and onto the path that would ultimately create the serial entrepreneur he is today.

He was a driving force behind LASIK with his first company, Summit Technologies. His latest venture, Allotex aims to replace the need for reading glasses.

An entertaining and inspiring look at a Bostonian who has brought many innovations forward in the ophthamology space. This was filmed over a two day period during the coldest Polar Vortex to hit Boston in years. Filmed with a combination of Sony FS7 and Sony A7 cameras, the project is one of my favorites because Dr. Muller was such a gracious host and had some awesome stories to tell.

The Daily brings viewers behind the scenes to see the operations and meet the team of High Road Craft Brands. Shot very casually, often unscripted and unplanned, these slice of life VLOGs increased High Road’s engagement on LinkedIn over 250% in less than a month.

The Daily was designed where anyone in the company can film using a simple GoPro and microphone rig. The rig has traveled to Ecuador, New York City, New Mexico and Michigan so far and will soon be traveling to Africa. It’s all about capturing the content not about perfect production values.

The Daily is morphing into a weekly but the same unscripted, unplanned style capturing spur of the moment people and things happening in and outside of the office.

I am my mother’s son growing up in an Italian kitchen so my all time favorite passion is food and cooking. Combining that passion with creative production is pure heaven. Here’s a collection of recipes, quick tips, series and assorted other culinary fun.

Original series created for the Gwinnett County (Georgia) Department of Water Resources for use in the Gwinnett County Public School System. Inspired by Bill Nye Science Guy, our Wade The Water Guy shows us how important it is to keep our waters clean while introducing some incredible water protection efforts underway in Gwinnett County.

Designed to inspire science and curiosity, this series goes way beyond the "normal educational videos" and have created something to engage the students in the largest school district in Georgia. I’m especially proud of my props in this series, we had a LOT of fun designing and building them.

Series Creator, Producer, Writer, Director, Prop Builder, Animator, Colorist.

Founded in 1996, the Massachusetts Medical Device Industry Council (MassMEDIC) is the largest regional MedTech association in the United States, with over 300 members representing manufacturers, product developers, suppliers, research institutions and academic health centers. Over the past 20+ years, the efforts of MassMEDIC and its members have driven industry success and growth in the region, establishing Massachusetts as a world leader in this sector.

In this presentation produced for MassMEDIC, President, Brian Johnson introduces us to the mission of the association as well as a road map to where the association is going moving forward. This was the first project created solely at the request of an outside client and the beginning of a new revenue stream for The Mullings Group through the newly created Dragonfly Stories division.

This was produced over a two day period in Delray Beach, Florida and a visit with Brian in Boston during filming on another project. The project was filmed on the Sony FS7 and Sony A7 cameras.

An original campaign to show that not all boxes are created equal. Designed to create a connection with both B2B buyers and the consumer, “Box” takes us through his story from conception to delivery of a special package. Using a combination of live action, stop action and digital animation, the spot hit a chord with the holiday audiences and proved to be a winning campaign for GP.

Creative Director, Director, Writer, Co-Animator.

The challenge was to create a campaign to excite the next generation about opportunities in manufacturing. Today’s manufacturing facilities are technologically advanced, not the dirty, grimy factories of yesteryear. I built a storyline to connect junior high and high school students to the employees through personal interests, miniature camera videography, fast editing style and the use of visual effects and graphics.

Creative Director, Producer, Writer, Director, Colorist

You had me at “Blue Angels.” I was brought into this branding and promotional project through Jitterbug Media to push the post-production over the top. Producer / DP Cheryl Collins had done an amazing job filming the Blue Angels on location with a Canon 5D but needed a polished finish to the job. Working with Cheryl, we first developed the storyline and pacing and then I created a cinematic look to really push the piece over the top. The result is an awesome close up and personal look at the US Navy Blue Angels.

This American Land travels the United States looking for solutions to keep the environment safe and enjoyable for the next generation. Airing on PBS stations nationwide, I helped launched the series and was the Managing Producer crafting storylines and Colorist for the first three seasons.

A fun project created in collaboration with the Science North Museum, Greater Sudbury, Ontario, Canada. They approached me after seeing the work we’d done with Gwinnett County Schools and their water science series. This time, we’d be talking energy and energy innovations for the next generation.

Developed for the classroom and museum use, this project had to be delivered in both English and French for this region. As I don’t speak French, that was a fun challenge. What we delivered was a really fun and quirky project that pulled from my Good Eats work and the work in the water science series.

Hats off to the actor who did a brilliant job in both English and French.

I have long history of health and global health storytelling having worked with clients like The Carter Center, Pfizer, Vestergaard-Frandsen, Bill and Melinda Gates Founation, Merck and the Mectizan Donation Program. Making a connection with the viewer is a tremendous challenge when you have to present sometimes difficult imagery and storylines. But the payoff is incredible when you affect change.

There’s really no reason for a portfolio page dedicated to Molly The Wonder Dog other than the fact that she is….. a Wonder Dog. And she’s quite funny. That first video with the camera test is among Molly’s most memorable moments ever, with or without a camera.

#WallyCam is decidedly low tech and casual where I bring out the inner “Phil Donahue” in me. It’s my one man band interviewing machine that generally comes out at geeky, tech events like the National Association of Broadcasters convention or on the road.

As a storyteller, I love talking to people about most anything. #WallyCam is a natural extension of that and allows my ‘natural ham’ to come out on camera.

Yes, #WallyCam is available for your next event, drop me a line on the Contact Page.