Building on the launch of Workfront at Georgia-Pacific in January, I was fortunate to attend the annual Workfront LEAP Conference in Nashville this past week at the world famous Opryland Hotel. I simply knew Workfront as a job tracking system as it relates to creative production. A central job tracking system to hold all communications, notes, documents and centralized proofing of all work. So I was not prepared for just how extensive Workfront truly is.

You can literally run an entire company with processes and workflows for every single aspect of a company. Learning from Prudential, Bristol Myers Squibb, GMAC, Fender Guitars and more just really opened my eyes as to what the tool can truly do. It's really a System of Record allowing you to instantly run reports and get the information you need in seconds. Workfront has some great Case Studies on their website, check them out to learn more.

I'm coming back to Georgia-Pacific with a newfound respect for the tool and how it might be better deployed throughout the company. As for the Opryland Hotel, it's really cool, but dang is it expensive.... for everything. I reviewed the hotel on my food and travel blog.