Tell Your Own Brand Story Well, Don't Rely On Influencers

Tell your own brand story, don't rely on 'influencers' and others exclusively to build your brand audience.

A well planned Influencer strategy can be excellent for brand awareness, exposing your brand story to a new potential audience.

But once they are aware, now what?

Do you have compelling content from your own brand channels to keep them engaged?

Or do you plan to spend $1-3M per month in paid media to keep annoying them at every website, app and email box to 'click now!' Organic conversion rates are 3-5x that of paid media but for some reason it's easier for Marketing and Brand Directors to spend more and more on paid media than organic strategy and content creation.

For $1M or less (a lot less) for an entire year, you can fill your social channels 24/7, 365 with engaging organic content that tells your brand story. "Creator Content" coming from you to capture and grow that newly aware audience.

TikTok alone requires 3-5 pieces of new content every single day to build traction. The best brands deliver 10 or more pieces of content every day.

Let the influencers be your 'billboards' through clever collaborations.

Then let your brand stand on its own two feet creating content that entertains, educates and engages a growing audience. Most importantly, minimize 'selling' on social. Tell good stories, entertain and educate.

A good case-study is the Disney Parks TikTok channel. It feels like a social vlogger channel giving you behind the scenes, and early access to the people, places, events and special products, without ever 'selling you' anything.