Branded Storytelling: Hiring Your First Creative Team

Branding today is all about storytelling. And there's no better way to tell your story than through video.

Because the name of the game in storytelling is not to just put out a single video and wait for the reactions. With social media, you want to be putting out content every single day. Especially if you're a consumer product.

If you've never built a Creative Team and you're thinking about starting one, well where do you begin? You start with Two. Watch this chapter to get the explanation of why starting a brand new creative team with Two instead of One will yield better and more efficient storytelling content.

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