Branded Storytelling: Setting Up Your Creative Infrastructure

One of the most confusing and vexing areas for any company starting up an internal creative team is knowing what equipment to purchase. There are thousands of pieces of equipment and hundreds of recommendations on ‘what you need to buy.’

While every situation is different, here’s a basic primer on the types of equipment and how much you might spend to set up a basic two-person internal team. If you have specific questions about your situation, feel free to write me via the Contact page and I’ll be glad to offer some of my thoughts for your needs.

And please share your thoughts and comments, I’d love to hear what you all think is the minimum you need to consider for setting up a creative infrastructure.