Branded Storytelling: The Short Video MYTH

It's time to break the Short Video Myth.

Audiences ARE watching branded videos and stories that are longer than 60 seconds.

What?!?!

"But but but my social media strategist tells me that I can't make anything longer than 60 seconds because nobody has the attention span to.... oh look a butterfly!"

During the workday, 30 to 60-second videos rule.

When relaxing and especially in the evenings, audiences use their mobile devices and connected TVs to engage in 30, 60, 90-minute video programming. Not just the big streamers, but YouTube, Vimeo and more.

If you don't have a body of longer format content you are missing a huge opportunity to engage an audience in your brand story. The more you can engage an audience and keep them in your ecosystem, the more likely you are to not only convert them over to your brand, but to also gain social advocates.

Don't fall for the myth, your content strategy should go short AND long.