Personal Branding: Light Temperatures and You

Continuing my series on Personal Branding, let's talk color temperatures. As in "What's the Kelvin Kenneth?" (you of a certain age will get that reference).

This is a VERY basic introduction of color temperatures and what they mean to you.

Lighting is not just 'soft white,' 'daylight' and 'ultra white.' In the most simplistic way to describe this, a long time ago, a gentleman named Lord Kelvin (google him) came up with a numeric scale for visible light colors from red to blue called the Kelvin Scale. (yep, google it)

Essentially the red spectrum is 1000k (kelvin) and ultra blue is 10000k. In between are many shades of orange, yellow, white and blue.

Why does the Kelvin Scale matter for your personal branding? The color of the lighting when making your videos will directly affect your appearance. The goal is to look as 'natural' as possible.