Experiential Event Social Teaser

DragonCon is the second-largest Pop Culture Con in the United States with ComicCon in San Diego being number one. Every Labor Day weekend, pop-culture and cosplay fans gather in Atlanta to celebrate all things movies, sci-fi, comics, television, music and more.

In 2019, with over 85,000 attendees expected, I designed an experiential event to introduce the new Wallop! ice cream snack. With a comic style graphic design, the product packaging played well with the cosplay embraced by so many attendees.

After securing a prime location for our experiential activation, I developed this teaser campaign across our social channels placing the product into scenes from recent and popular films and shows. I also targeted some of the more popular stars making appearances to catch their attention and entice them to stop by and try the ice cream for themselves.

The teaser and our location at the event had their intended effect introducing the Wallop! to the 85,000 attendees and creating a wealth of content for the weeks that followed.

The vertical images appeared on Instagram, the horizontal images on Facebook, Twitter and LinkedIn.