Marketing is storytelling.

All the data in the world won't tell the best story.

The data can point you to a potential audience, a trend, a story idea, and some new directions for your brand.

But it's the stories that will connect to your audience.

The stories will lead your customer down every step of their journey from discovery to conversion.

More importantly, the right stories will retain and convert your customer to an evangelical. Shortening the discovery phase for new prospects.

Being able to read data is just one part of marketing, the most important aspect of marketing is understanding the brand voice and story, then presenting that story to the intended audience.

Do you know what story the photo is telling?