"Walt, what exactly did you do for that company and why didn't they just hire you?" A great question in response to my post yesterday about the consultation gig.
Another In-House Creative Agency Built, What Can I Do For You?
Happy to say I’ve finished another awesome consulting gig building a small, but mighty in-house creative marketing team.
Branding Should Be YOUR Voice, Not The Latest Trend
There's a difference between 'going viral' garnering millions of views and hearts vs. building your brand and brand loyalty. Thumb fans click hearts and move on. Building a brand means creating content that causes people to stop scrolling and lean in to what you have to say.
Look Outside Your Industry For Fresh Marketing Perspectives
When looking at your own marketing, branding, and customer experience, are you doing 'what's expected' because it's easy, or are you presenting a truly unique perspective & experience to allow you to stand out in a crowded marketplace?
Brand Reputation and Loyalty Is More Important Than Single Product Sales
Brand reputation and brand loyalty is far more important than singular product sales.
Managing Dozens of Creative And Marking Projects Simultaneously
A question I get often is 'how did you transition from planning and managing single projects to scaling up to manage hundreds of projects per year?' Like anything else in the creative field, planning is the most important aspect of any project.
What IS Your Brand's Value Proposition?
Your Content Marketing Strategy begins with one simple question. What is your brand's value proposition?
Social Media is NOT An "AND" Job.
I've said this before but it bears repeating, Social Media is not an "and" job. Managing your social media presence is a full-time job in and of itself.
Showing ROI for an Organic Content Marketing Strategy
Why is it so easy for companies to spend $1M+ for paid media each and every month but spending $1M a year (or a lot less) for an organic strategy and content is tough? Because you can’t show ROI for organic content. Or can you? I’ll show you how.
Organic Media ROI Surpasses Paid Media. So Give It More Love!
Why is it so easy for companies to spend $1M+ for paid media each and every month but spending $1M a year (or a lot less) for an organic strategy and content is tough?
Your Brand Story Does NOT Have To Be Perfect.
Your brand story doesn't need to be perfect, it just needs to be 'you.'
Your Greatest Brand Asset Is Your People
People are the greatest asset to any brand and company. Celebrate them as part of your brand story.
The Customer Journey Continues After The Funnel
A customer journey does not end once they fall through the funnel.
Increase Your Top Of Funnel With A Better Brand Message
It’s not rocket science people. When customers connect to your brand, your products will sell themselves.
What Marketers Get Wrong About The New Buyer's Journey
"In focusing so much on convincing B2B buyers they should change, marketers have forgotten that buyers are trying to learn how to change."
Bring Value To Your Audience Every Single Day
A good content strategy for brands brings value to your audience. Every. Single. Day.
Don't Talk About The Product! A Steve Jobs Brand Lesson from 1996.
Successful brands connect with their audiences with meaningful stories.
Marketing Is Storytelling, Not Just Data.
Marketing is storytelling. All the data in the world won't tell the best story.
Princess Cruises Tweaks Disney In A Brilliant Marketing Ad
Bravo Princess Cruises Marketing, Creative, Social, and/or whoever was responsible for this brilliant tweak, “Real Magic In Alaska.”
Storytelling: Start With Your End Goal In Mind
Start with the end goal in mind.