Social Media is NOT An "AND" Job.

I've said this before but it bears repeating, Social Media is not an "and" job.

Managing your social media presence is a full-time job in and of itself.

Content calendar, content creation for each platform, scheduling all content for distribution, responding to comments, answering or directing inquiries, weeding out spam and over the top negativity.

That is a 10 hour a day job by itself.

But so many job listings have social media management and creation as part of a Digital Strategy Director, Creative Director, Digital Content Director, Content Strategy Director, Art Director, Video Producer, Communications Director, Creative Services Director and many other roles.

Those listings expect one person to do the responsibilities of those roles AND single-handedly manage the social media platforms as well.

And then you wonder why your organic content doesn't perform well.

Organic content will outperform and enhance the ROI of paid media when you assemble the proper team to plan, create and execute and proper social strategy.