A conversation with a recruiter last week brought up the question, "have you ever built a team from scratch?"

Building and expanding teams has become one of my 'superpowers.' Both for a Creative and Marketing team and to build out an entire company from scratch.

I've become adept at bringing together the right mix of talent that becomes much greater than the sum of its parts. The main thing to keep in mind is that you can't hire all 'rockstars.' Too many leaders, too many egos on one team leads to too much conflict.

Blending the right amount of 'rockstar' talent with dedicated, fearless, enthusiastic talent yields much better results, both from an output and culture standpoint. When the team has each other's back and genuinely supports the team over individual gain, that's when the work outshines all others.

And when you know, 'you know.' Don't waste time with endless, unnecessary interviews. For me it's usually a two-step process, maybe three. My interview and then whomever you're going to work directly with. If we align, you're hired.

Whether I'm putting together creative marketing team or an entire company like a recent startup.