To tell an impactful story, work backward from a singular goal. When your audience is done reading or watching your story, what should be the first thing they think or do? When you understand that, we can develop a story, storyline, multiple storylines or an entire campaign around that singular goal.
The "Right Tool" Might Be Your Brain, Not A Specific Camera
Filming “We Are: Brewton, Alabama” for Georgia-Pacific with dual Canon DSLRs and a super cheap Best Buy LED light. The high quality lenses are more important than the cameras themselves in making pretty picture.
Too often I hear from videographers and DPs that “the camera is just a tool, and if you want to shoot something correctly, you have to have the right tool for the job.” In some cases they are correct. When it comes to big budget episodic shows and films, bigger is often better.
But when it comes to digital storytelling and branding, it’s the creative use of the tools at hand that matter more than the ‘right tool.’
"The Little Prince" An Animation Classic delivered by Netflix.
Streaming video services are just made for insomnia. As was the case this very morning when at 3:30am I could no longer lie restless in bed fearing I would wake my lovely wife. So it was that I found myself bringing up My List on Netflix. I was honestly looking for something non sensical that would lull me back to sleep. There was “The Little Prince” waiting for me on the third row, second from the right….. from the storytelling to the perfect blending of animation techniques this was one of the most beautiful and well orchestrated animation films I have had the pleasure of watching.