June 1, 2015; Atlanta, GA; – Biscardi Creative Media (BCM) has completed post-production on two Public Service Announcements for Fix Georgia Pets featuring world-renowned dog trainer Victoria Stilwell. The PSAs remind all of us the importance of spaying and neutering our pets to help cut down on animal overpopulation. This topic is near and dear to our hearts at BCM with our own Molly the Wonder Dog being a rescue.
BCM Principal, Walter Biscardi, Jr. and Victoria’s production team talked through the PSA before principal photography. “We’re thankful that Victoria and Van got us involved in pre-production because that is so important to communicate prior to photography,” said Biscardi. “This is especially true when working with lower budget projects to make sure we all are on the same page and we can provide the client with the best possible message in the production time we have to produce the spot.”
Producer Van Zieller and Biscardi also discussed the style of spot prior to photography wanting to avoid something overly ‘depressing.’ “The problem with a lot of these animal rescue / welfare spots is that they are just so depressing and beat you over the head with super sad imagery that you tune away immediately,” notes Biscardi. “That completely defeats the purpose of the spot if our audience won’t watch. While there’s no way to sugarcoat what’s happening to these animals in shelters, we made creative decisions in the music and the pacing of the piece to make this a spot that is built on hope, not despair.”
Van and his crew spent a day at a local shelter photographing both the animals, some adoptions and the workers. Biscardi utilized a combination of Adobe Premiere Pro, Adobe After Effects and Rampant Design Tools to drive the look and feel of the spot. “I had to turn this spot around basically in one day, but still create a unique style to keep the spot moving. Production mattes from Rampant Design gave me a lot of movements options without needing to keyframe and allowed me to achieve a pretty unique look for a spot of this type in a very short amount of time.” One line in particular about one dog potentially resulting in 60,000 puppies over 5 years drove the use of the animated mattes to create a unique look for the spot.
Both a 30 and 15 second version of the spot was created both for broadcast and web based use. The spots are the latest in a long running commitment by Biscardi Creative Media to support causes through our work. We appreciate the opportunity to help tell these important stories.
You can learn more about Fix Georgia Pets at www.fixgapets.org
BISCARDI CREATIVE MEDIA is a full service digital media production company near Atlanta, Georgia with services that include Video Production, Sound Production, Sound Mixing, Graphic Design, Animation, Post Production, Video Editing, Color Grading, Finishing, Digital Asset Transfer, Digitizing and Archiving. Quite simply we’re the people who make video and media production easy for you. No technobabble. Just clear, concise and creative content delivered where and how you need it, on time and on budget. Office and production space is also available for short and long term projects.