Delivering maximum quality content is all about planning and efficiency.
If all you do is plan your entire project, your entire process around one deliverable, you're missing out on many content opportunities that allow you to work smarter, not harder.
I'd love to hear your thoughts and ideas in the comments below.
Full Transcript. Apologies for any typos.
0:00 The best way to get maximum content out of any project is to go into it thinking about what are all of the ways I can repurpose the content. After I do the main story, the main feature, the main graphic, whatever it is, video, photography, motion graphics, print, design, billboard. Whatever it is, whatever I'm designing, how many other ways can I use it, so that you create once, repurpose multiple times.
0:28 Here's one of the best examples I've ever done. This particular project was to introduce a new product to a to a new retailer. And the idea was to get the customers of that retailer to want to buy the product. Simple. So I spend two days shooting in and around the factory shooting processes. I spent one day getting interviews with the principles. And then I put together the main feature, if you will, those three to five minutes, and again designed to get the customers to know what this product was and a retailer. Okay, that's the main focus But going in, I had already decided that when I get to the processes, I'm just going to get some pickup shots of those processes. So I can show a little bit of this little bit of that no. As much as possible, I'm going to film the entire process, start to finish, I want to spend, you know, 20 minutes, 30 minutes at each station, getting shots of the processes, because then I can repurpose those later for Instagram for Twitter, for LinkedIn or whatever.
1:27 So from that initial three to five minute project, I created upwards of 30 to 40 pieces of content 60 second videos of a single process, 30 second videos of just part of that process, sound bites, 10 seconds of just one shot, you know, just chocolate being poured over something or you know, just the things going down the assembly line, just one shot.
1:51 So since I was thinking about that on the way in, I already had a plan in place because when you're filming you're going to be filming or if you're taking photos or you're working on your motion graphics, you're going to spend however many hours it is you're going to spend on that project.
2:08 But if you're already thinking, hey, from this, I can now create this design, I can do that animation, I can do this video, I can do that audio spot, I can do a podcast. If you're already thinking about that going in, you can plan for it, and then make it even better.
2:24 So again, those processes. I could have spent 10 minutes knock off three or four shots of each process. No, I came back with 30 and 40 shots of each process. Just because I was already thinking, hey, if I spend an extra 10 minutes here and shoot more shots, I can create just process videos for every little thing. And now I'm creating content that's selling for all the retailers, that's selling to buyers, that's selling to you name it, one shoot three days 40 pieces of content, it really wasn't that hard.
2:58 So to get maximum efficiency. Never go into any project thinking about that one thing. Have it in your mind before you even start. How else can I repurpose all this content?