Organic content is not just 'top of the funnel,', it's also 'customer retention.'

And who came up with a 'marketing funnel' anyway?

Why do you work so hard to convert a customer and then simply let them out at the bottom?

"Oh, that's customer retention's job, Marketing just gets them into and guides them down the funnel. Once the customer is in the hands of sales our job is done."

A smart Content Marketing Strategy puts equal emphasis on customer retention after the sale.

You have a greater chance for a second sale from the same customer.

You have a greater chance of that customer becoming an evangelist for your company, sharing your content across their network, shortening the sales cycle for future customers.

In other words, you build a customer journey flywheel to replace the outdated marketing funnel to build your brand audience exponentially.

Keep the customer 'in your orbit' so they have no need to look anywhere else.

Make your paid media strategy more effective with higher conversions vs. throwing ever more money at diminishing returns.

Work smarter, not harder to expand your prospective customer base.

#marketing #marketingstrategy #contentmarketing #storytelling #creativedirection