Well we finished one of the most difficult projects I have ever produced and we did it from concept to completion in just two weeks.
The task was to present a message that ‘it’s ok to have difficult discussions’ on race and social inequality framed around the 50th Anniversary of the assassination of Dr. Martin Luther King Jr. This was an almost terrifying assignment because not only did we have to honor the legacy and man who was Dr. King, I was going to be wading into difficult territory having people speak openly, on-camera, about race and social inequality in America. This coming only a month after a Super Bowl commercial turned into a PR fiasco when Dr. King's words and image were used to sell a product.