Doing the same thing over and over and expecting a different result is never going to build your brand. One effective way to build your brand and brand audience is to show up in unexpected ways and unexpected places.
YouTube Abandons Challenge to Netflix and Amazon
Even Google's money could not overcome the wrong approach to take on Netflix and Amazon. (read Bloomberg article here)
YouTube is not and never will be 'destination viewing.'
Branding Videos - Start with Audio.
Almost every time someone asks me for advice on getting started with video they always lead with 'what camera should I use?' or 'how do I make my smartphone camera look better.' Not one person has ever asked me how to make their audio sound better and that's honestly the most important aspect of creating good videos.