One of the big aspects of branding, especially in social media today is "Authenticity." There's no better way to get authentic with anyone, than with a GoPro Vlogging rig. It's unthreatening and creates awesome opportunities to create and capture content on the fly.
Music Licensing and You.
My response to the Peloton Interactive lawsuit by the music industry has garnered a lot of interest with some of the responses mirroring what I've seen from creative clients. Basically "I understand going after the big companies, but why would they care about the little guys and small companies? What is that going to hurt?"
It could hurt the music industry dearly.
I'm not a lawyer and it would take pages and pages to explain all of the legalities, but here's a basic primer on what you need to know and understand about music licensing.
Experimenting with Vertical Video and IGTV
I began experimenting pretty much immediately after IGTV was launched and it's turning out to be quite a lot of fun, and challenging. As I mentioned in my first post, one of the biggest challenges is the lack of horizontal space for graphics and to showcase elements in the scene.
Filming completed for "We Are: Muskogee, Oklahoma." Episode 3 for GP.
Ringing cow bells for chili at the Chili Cookoff.
We're getting on a roll with these the "We Are" campaign having just come back from 3 days of filming in and around Muskogee, Oklahoma. "We Are:" is a 'moving the needle' campaign I designed for Georgia-Pacific. GP has amazing individuals all across this great land and "We Are:" aims to introduce them and the places they live, one small town at a time. Muskogee is the largest town we've visited so far with a population over 39,000 people.
Filming completed for "We Are: Palatka, Florida." Episode 2 of Georgia-Pacific image campign.
Simply stunning sunrise over the St. Johns River in Palatka Florida.
We just completed 3 days of filming in and around Palatka, Florida for the second episode of the Georgia-Pacific 'move the needle' campaign, "We Are:" Palatka is in the heart of Florida right along the St. Johns River. Quick fact, Palatka was the largest town in Florida right through the early 1900's because the river made it the center of commerce in the state.
Biscardi Creative Donates Equipment to the Next Generation
When the time came to relocate the Biscardi Creative Media, we knew we had to part with some of our gear as we downsized our working space. While we did sell some of the equipment and furniture, BCM Principal Walter Biscardi, Jr made a determined effort to ‘pay it forward’ to the next generation of media professionals.
Biscardi Creative Completes the "Impossible Project"
The call came in on Friday. “Our client saw the 4k culinary work you did and would like you to create 5 original videos with a mix of 4k and HD formats. And we need it by next Friday. Can you do it?” It became what we called “The Impossible Project” and we were just insane enough to agree to do it
Norway delivers a Vertical Documentary for Mobile Video
The folks at Norwegian Broadcasting (NRK) have shot their first full documentary specifically for the vertical format. They’re goal was not to make it look good on the mobile phone, it was to make it look the BEST on the mobile phone. I have to be honest and say I’m one of those who yell “Turn the phone sideways!” when I see folks shooting vertical video. But who knows, maybe they’re onto something here. Video tailored specifically to the mobile audience displayed how they like to hold the phone.